The term “snackable” refers to anything that can be consumed in a brief timeframe. This might mean a bag of mixed nuts that you wolf down while waiting for the kettle to boil. Or, it might mean a TikTok video that you enjoy while you’re riding the bus to work.
In the world of online gambling, “snackability” has become an important concept. Services like MrQ mobile phone casino are increasingly looking to drive down friction, and make their products more irresistible than ever. But exactly what does this mean, from a design point of view?
What Is Snackable Entertainment in Casino UX?
When it comes to user experience in an online casino, “snackable” tends to equate to any form of entertainment that can be enjoyed in short bursts. This tends to mean a number of things, some of which relate to technical barriers. If an app takes more than twenty seconds to load, then it can hardly be said to be snackable. At the same time, the desired game should be reachable in just a few actions, and completed in a matter of minutes.
Mobile-First Design for On-the-Go Play
The vast majority of users interact with their preferred casino via their smartphone. Understandably, developers have therefore sought to optimise for that format. That means keeping the experience lightweight enough that it can be loaded quickly, and that the action should remain smooth even on older handsets. It should also be easy to navigate using a thumb.
UX Features That Enhance Short-Form Engagement
When the action is brief, it’s more important than ever that the game can quickly and effectively communicate key information to the user. This tends to mean keeping the interface minimalistic, so that data-rich elements, like progress bars and symbols can be easily read. The less visual clutter, the lighter the cognitive load on the user, and, by extension, the more compelling the game.
Designing for Short Attention Spans
If you’re going to compete in the modern online economy, then you’ll need to deliver immediate value. Don’t assume that your user will be generous with their time and attention – they might not have much of either to spare.
By keeping the experience ‘snackable’, you’ll be aligned with modern consumption habits – and thus more likely to retain customers. A game that can be enjoyed in a minute or so, but that rewards repeat plays with richness and variety, is often the ideal.